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NEWELL, W.Va. — Dave Springer stands alone in a sea of lids, jars, dishes, cups and bowls. One hand, in a dark blue rubber glove, holds a jar lid, while the other holds the scraper he’s using meticulously to smooth away every mark and imperfection. Then he places the casting on the boards to dry, and picks up another.
Meanwhile, nearby is an oversized bin filled with dishes, cups, jars, lids and saucers that didn’t make the cut.
The clay molds are so moist, I have an overwhelming childlike urge to squeeze the clay between my fingers.
Willie Jones, a second-generation caster, stands beside the bin of castoffs wiping down hundreds of teapots with a damp sponge. Some of them he will add to the bin of misfit pottery.
“Nothing goes to waste here; we just mix all of that together and recast them into new pieces,” Mr. Jones explains.
Mr. Springer says he has been an artisan for the Fiesta Tableware Company for 17 years — before that, he spent 23 years at the former Hall China across the river in East Liverpool. “I’m proud of being a caster, to be able to touch the product — and perfect it — knowing it is going to be used and enjoyed by a family, or admired by a collector or used over and over again in a diner,” he said, looking up from his task with a broad smile.
“I know it is a cliché to say we don’t make things in America anymore, but the truth is we don’t. I like that I am part of a craftsmanship that still does, that still takes pride in making things here knowing they are appreciated, used and enjoyed,” he says. Then he goes back to the task at hand.
Both Mr. Springer and Mr. Jones are working inside the former Homer Laughlin China Company’s cavernous building located along a ridge overlooking the Ohio River. It’s a company that began in 1871 when neighboring East Liverpool’s city council offered $5,000 to anyone who would agree to build a four-kiln factory that produced white ware.
Brothers Homer and Shakespeare Laughlin won that competition and proceeded to build a pottery factory in East Liverpool. While the brothers had worked in the pottery industry — at one time over 300 pottery companies (yes, 300) were in this area — they weren’t naturals at the technical aspects of manufacturing.
But they pressed forward, broke ground and within two years opened for production with two kilns. When their first batch of cups were cooled, all the handles fell off.
Within a year, however, they had over 100 employees; two years later, they earned a medal for the best white ware at the Centennial Exposition in Philadelphia. By 1877, Shakespeare wanted out, and Homer renamed the business “Homer Laughlin China Company.”
At the time, all American china companies — despite being more expensive than the European imports — were seen as inferior to English china, to the point that many American potters would add the word “royal” to their trademark to fool buyers.
Not Homer. He designed a mark that showed the American Eagle on top of the British Lion.
Liz McIlvain, president and CEO of Fiesta Tableware, and daughter Katie Bricker, the general marketing manager, are the great-great- and great-great-great-granddaughters of W.E. Wells, Homer Laughlin’s one-time bookkeeper, who became head of the company in 1896 when Laughlin sold his interest. They are standing near the very office where Wells fell ill in 1931, and later passed away, after running the company for nearly 40 years.
“When Wells took over, they moved operations here to Newell from East Liverpool on the former Newell farm. When they finished this factory, it immediately became the largest pottery plant in the country,” explained Ms. Bricker.
Designer Frederick Hurten Rhead, hired in 1927, made the company iconic: He created the “Fiesta” collection, introducing the colorful dinnerware to the American public in 1936 at the Pittsburgh China & Glass Show.
The American public was enthralled with the colorful, sturdy and inexpensive dinnerware in green, cobalt blue, yellow, red and ivory. Within a year, the company added a sixth color, turquoise, and had sold over a million pieces.
Ms. Bricker said the first line of Fiesta pottery had 34 different pieces that included bowls, plates, pitchers, candle holders, pots and trays. “What made American families want them wasn’t just the simple and sturdy design — they loved the bright colors. Remember America was in the midst of the Great Depression. Those colors made them feel good about themselves,” she said.
Ms. Bricker said uranium dye played a big part in why the colors achieved such brilliance. “Right after World War II began, the Homer Laughlin China Company had to discontinue using the compound because the military needed uranium for the war effort.”
She explains that peak employment here at the factory came in 1948, when over 3,000 workers created pottery in the building that still stands today. Since then, however, American industrial domination has vanished thanks to automation, bad trade deals and lack of investment.
Today there are 370 employees here, in one of the last major American pottery factories.
The people who work here are often second-, third- and fourth-generation craftsmen and artisans who hail from here in Newell and from across the river in East Liverpool, while others live in suburban Pittsburgh, Steubenville and Wheeling. To a person, they all expressed deep pride in their craftsmanship — and concern that what they do will soon be a lost skill.
Springer said he tries to encourage young people to take an interest, “but it’s sad to say, I haven’t had much luck.”
The prolonged staffing issues cause by the pandemic, along with their inability to keep up with inexpensive imports, forced the family in late 2020 to sell their East Liverpool-based Hall China, which made Homer Laughlin and Hall China food service items. Everything is now made under the Fiesta Tableware Company marquee.
To say Fiestaware — old, new and rare — has a cult following would be an understatement. Their tent sales, held several times a year, attract collectors, bargain hunters, fine restaurant owners as well as diner operators from around the world, all sifting through bins stacked with slightly imperfect dishware in dozens of hues.
At the last tent sale I attended — I have been collecting since finding four original green saucers in one of my late grandmother’s boxes of china — I met a Latino restaurateur from Chicago, a diner owner from South Carolina and a collector from England all filling carts with dishware. There are also annual Fiestaware conventions, scores of Fiestaware Facebook fan and collector pages, as well as several non-profits dedicated to the collection and purchase of old, new and rare Fiestaware pieces.
Ms. Bricker said with the exception of the years 1973 through 1985, Fiestaware has been made continuously since 1936. In that time, they have made nearly 600 million pieces, including 3 million last year alone. And Rhead’s original designs haven’t changed: Fiestaware remains immediately identifiable by its Art Deco styling and concentric rings.
One shopper leaving the factory store explained that she had spent the day at local antique stores looking for vintage pieces, then came here for the new Jade. “Here is what I love about Fiestaware: When you find it in the wild, you are holding a piece of American history, and you wonder who used it before you; when you come here, you are buying something made in your own backyard, and you hope that ability never goes away,” she said. “It’s a real national treasure.”
North Side native Salena Zito is a national political reporter for The Washington Examiner, a New York Post columnist and co-author of “The Great Revolt”:
